Tuesday 31st March 2020 at 13:26
(especially for antiques and home furnishings)
So how can you maximise this opportunity?
We have seen an increase in traffic to our clients websites, and we can see some of our clients have had a noticable increase in orders. A dealer I spoke to this evening said that with the downtime they've had they've put 50 new items on the website in the last couple of days and sold 5 of them already!
With so many people sat at home with nothing to do, or working from home with an extra hour or two with no longer having to commute, online sales are surging. This isn't just for online groceries. In fact, there has been a large increase in online sales for home furnishings including antiques.
As Aimee Stone Munsell, CMO at Contentsquare writes:-
"there has been an increase in spending on home furnishings, and even lingerie, as consumers switch their leisure time to more indoor pursuits"
Home delivery specialist ParcelHero say:-
"e-commerce purchases are likely to increase by 40%"
Now is the perfect time to:-
a) Set up a website if you don't have one
b) Invest the time in improving or updating your website if you do have one
c) Promoting your website, and getting visitors to it
If you sell (or want to sell) anything online, this is definitely the time to
make hay while the sun shines!
Some websites are getting so busy that you can't even get onto the website without entering a queue. Below is a screenshot of what happened when I tried to access the Wickes website earlier.
So the question is; what are YOU doing to get a piece of the action, and if you're not doing anything, what CAN you be doing to be pro-active and to take advantage of the opportunity?
We've all said something along the lines of the following at some point in our lives...
"I wish the world would stop for a week so I could catch up and get things done"
Well, here is that moment!
What are you going to do to maximise this opportunity?
In any situation like this there will be winners and losers. Whilst some business will have no choice as to whether they end up as the former or latter, we're firm believers that you make your own destiny and that situations like this create opportunities when you look for them.
We aim to make sure that when we come out of this pandemic our business, our client's businesses, are better, stronger, and more robust as a result. But, we believe this is very much a choice; you can either sit back and let the pandemic get the better of you, or you can use it as a time to make your business stronger and better as a result.
In the context of what we do; if you don't sell online already, then start, and if you do, how can you make your website better and grow your online sales?
Some of our most successful UK/European based antiques & art dealers do very well in selling to clients in the states (both trade and private).
The exchange rate between the British pound and US dollar is very favourable for the Americans right now, and it's much cheaper for them to buy items from the UK & Europe than it has been for years. Plus Americans are big fans of British, French and Swedish Art & Antiques. So now is the perfect time to be promoting your antiques & art to clients in the US.
An obvious one, and of course we're biased! But the proof is in the pudding and we're noticing an increase in online sales so if you're not already selling online then make sure you do... ASAP!
Research shows that buyers are more inclined to buy when delivery is included in the price. That does seem to scare a lot of art & antique dealers, but it needn't as you can factor in delivery into the cost of the items, and restrict delivery to your own country. So if you're a dealer in the UK, then offer free UK delivery only, and perhaps only on orders above a certain value (eg orders over £300 get free delivery).
Having delivery included also removes a barrier to sale, as you don't have to delay any sales whilst working out delivery costs etc. The less barriers there are, the more sales you're likely to make.
Use offers to create a sense of urgency to make clients feel like they'd be missing out on an opportunity if they didn't buy now. Phrases like "limited time deal" can create the sense of urgency and make clients feel like they need to act now, rather than waiting until this pandemic is all over.
We have lots of clients who aren't yet leveraging the power of their mailing list. Use your email mailing list to send out a mailshot to existing clients to let them know you're still around for business, and to let them know about any deals you're doing.
We have many clients who never get around to adding all their stock to their website because they say they can never find the time. Well, now is moment where you'll be able to find the time!
We have one client, who is a massive technophobe, who has spent the last couple of days adding on items to their website and out of 50 items they've added they've already sold 5! They wouldn't have sold any of those items if they hadn't put the effort into putting their stock on their website so it just goes to show that you get out what you put in, and it's always worth putting the effort in.
Read our guide on 10 ways to help generate your first sale through your website if you haven't done so already
In summary, as many of our clients have already proved, situations like this create opportunity.
What are you doing to make sure you're making the most of it?
If you don't have a website already and would like to test drive what we have to offer, we're currently doing a 14 day free trial on our websites, plus half price setup (just £195+VAT instead of £395+VAT). Call or email us today for a no obligation chat with Sharlotte or myself.
We can help you sell online easily too!
We have been helping small and medium sized independent businesses sell online easily since 2004, and we can help you too.
If you need a new website for your business, contact us on...
01332 896 425
As well as a hand held service, all our customers receive a copy of our marketing tips book which gives you lots of tips and advice on this on how to succeed online.
Tuesday 31st March 2020 at 13:26