Tuesday 23rd March 2021 at 08:36 By Sharlotte |
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There are 3 key evolutions of the human brain:-
First - Reptile
Second - Monkey
Third - Human
It's a very simple concept when you think about it because that’s how we evolved.
Pretty much everything we look at we do so using those brains in order. So if we looked at an antique chair on an antique dealer’s website, we would engage those 3 brains in that order. Here’s a basic example of how this happens. We’ll then cover how you can use this to your advantage to turn more visitors into buyers.
(aka the lizard brain)
This is the most basic brain, is purely visual, deals with fight and flight, eating, and reproduction! This is the brain which sees things and takes in the visuals (it can’t read).
So our reptilian or lizard brain is just going to see the pictures of the antique chair on the page, and that’s about it seeing as there’s nothing on the page which will kill us.
(aka the limbic brain)
This is our emotional brain. This is what triggers us to look at a picture of an antique chair and think “oh, I love this!
(aka the neocortex)
Last but not least is the human brain; which is the one capable of logic. Here, having already decided we love the antique chair, it will rationalise and think “can I afford this?”, or “will this fit in my sitting room?”.
Image credit: Scout Decorative
A) Make sure visuals are what people see first because that’s what the reptilian and monkey brain will be looking at.
B) Ensure visitors can fall in love with the item for sale
C) Ensure you satisfy the human brain’s need for information, and don’t let it override the monkey brain
It’s not just psychologists who use this understanding of the 3 brains. It’s well used by salespeople in a whole variety of industries around the world. This understanding, and using it to our advantage has helped plenty of companies expand and succeed.
So don’t just take our word for it. Here are some articles we’ve picked from the web for you to see:-
How appealing to the reptilian brain can strengthen any sales strategy
https://ambition.com/blog/entry/2017-02-03-how-appealing-reptilian-brain-can-strengthen-any-sales-strategy/
Sales brain - the 3 brains
https://www.salesbrain.com/neuromap-overview/3-brains/
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